”The next generation always has an emotional obligation to rework the traditions of their predecessors. It’s their role to take that fearless dive into the unknown; to discover and develop what’s next. Young Rose salutes that spirit.” —Ben Gorham, Creative Director & Founder, Byredo.
Reframing tradition through the perspectives of a new generation, Young Rose presents an ode to the perennial restlessness of youth: an olfactive diary of those who are writing their own future.
By layering fiery Sichuan pepper upon a foundation of Damascus rose, the fragrance deliberately defies convention, offering a twisted take on classic romance.