Marseille has been developed based on the idea of Savon de Marseille, which is a soap manufactured in the town of Marseille, in the South of France. It’s very emblematic of the French culture and heritage, and is used in many ways, to wash body, but also clothes. Marseille’s soap evokes nostalgia and gives immediately a feeling of cleanliness.
Marseille was at first part of a series around the « clean » idea. An idea we had due to the pandemic context, where all is about being clean, sanitized.